Bringing Amsterdam to Mumbai for Amstel Grande <span class="heading-style-h1 is-neon-yellow">Mumbai for Amstel Grande</span>
Our Work / Amstel
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Showcasing Excellence
Amstel Grande sought to make a bold debut in the Indian market by blending its Dutch heritage with India’s modern vibrancy. Hammerhead Global was tasked with creating an immersive launch experience that celebrated the brand’s identity while capturing the imagination of urban millennials and industry trendsetters.
A Launch that <span class="heading-style-h2 is-green">Blended Heritage and Modernity.</span>
Key Elements
Crafting an Immersive Experience
Hammerhead Global conceptualised “Amsteldam,” an immersive journey that recreated Amsterdam’s essence in the heart of Mumbai. Guests entered through a visually captivating tunnel inspired by Amsterdam’s iconic canals, complete with lamp posts, bicycles, and authentic Dutch food carts. Inside, dynamic 360-degree projections transformed the space into a vibrant Amsterdam skyline, creating an unforgettable sensory experience. An interactive bar and anamorphic beer server added a touch of innovation, while celebrity appearances and live performances energized the atmosphere, tying the entire experience together.
Key Highlights
Thematic Storytelling
The “Amsteldam” narrative brought Amstel Grande’s Dutch heritage to life in a way that resonated with Indian sensibilities.
Multi-Sensory Engagement
Guests were immersed in a visually and emotionally rich environment, leaving a lasting impression.
Looking Ahead
“Amsteldam” underscores Hammerhead Global’s ability to merge cultural narratives with cutting-edge execution. We’re excited to continue delivering experiences that push boundaries and redefine brand storytelling.
Explore More
Discover how Hammerhead Global creates immersive experiences that leave a lasting impact.
Ready to Craft Your Story?
Let’s build a launch that captivates, connects, and delivers results. The first move is yours.
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